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Mansfield’s Purple Flag event goes for gold in national High Street awards


A colourful initiative that helped celebrate Mansfield’s Purple Flag accreditation could itself win a prestigious national award.

In 2014, Mansfield was awarded Purple Flag status, a national endorsement of its work to create a vibrant, and safe, nighttime and evening economy.
The partners involved in getting the status included Mansfield BID, the district and county councils, Nottinghamshire Police, Healthy High Street businesses, the Mansfield Alcohol Licensed Venues group, and volunteers.
To celebrate, the partners worked on the Painting Mansfield Purple evening, which was a day of events in April 2015 to spread the word about Purple Flag.
That event, which was the result of successful partnership working, has now been put forward as one of the first entries into the Great British High Street awards, supported by the Association of Town and City Management and the Department for Communities and Local Government.
Sarah Nelson, BID manager, said: “Achieving Purple Flag status is a major thing for towns and cities across the UK so it was especially pleasing that Mansfield was able to get the accolade.
“Painting Mansfield Purple was the culmination of a number of events and initiatives that helped to show all partners, businesses and members of the pubic just what a great town we have and why Purple Flag is important.
“All of the people involved were able to use their networks and connections to great effect, ensuring that the momentum was kept up, particularly as we have to demonstrate a commitment to Purple Flag standards in order to retain it.”
Information about Purple Flag was spread using social media networks, press releases, advertising, business information packs, and meetings with stakeholders.
The Purple Flag celebration event included heritage trails being developed, shop and business windows being dressed in purple, fashion and beauty shows, a Purple Flash mob dance, and a party.
It also included a Lightbox exhibition first displayed in Portugal that made its UK debut in Mansfield town centre.
The Great British High Street awards celebrate the work that goes on to help revitalise the UK’s towns and cities.
The awards will be looking for the nation’s best high streets and asking the public to help by voting for their winners. Categories in the place section include village, small market town, large market town, town centre, coastal community, city location, London and rising star.
There is also a section for individuals, with categories including store manager/employee, market champion, small business/indie manager.employee and Under 25.
High Streets Minister Andrew Percy said: “Last year’s Great British High Street competition was a massive success with a record number of entries and winning high streets seeing a surge in shoppers.
“Our local high streets remain the life and soul of towns, villages and cities across the country and I’d encourage as many as possible to enter this year’s competition which is set to be even bigger and better.”
Mansfield was a finalist in 2014, losing out to nearby rival Belper, in Derbyshir