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Mansfield Ann Summers’ secures success at awards

Ann Summers 3 500

Four Seasons’ branch of Ann Summers is still proving as popular as ever with Mansfield shoppers as it secured the title of ‘Second-best Performing UK Store 2018’ at the company’s annual Retail Awards.

The accolade recognises the performances of its top ten stores in the country. Over the course of the business’ financial year, which runs from July through to June, each shop is judged on three different areas – profit, customer feedback, and staff retention or the ‘KPI league’ as it’s known internally.

Jade Donovan, store manager of the Mansfield Ann Summers store, said: “We are absolutely thrilled with this honour. We were awarded tenth place the year before so to finish at number two this financial year is an unbelievable accomplishment.  My team and I put in so much hard work to get to this result and I am very proud of what they have achieved.

“From catwalk shows in Four Seasons showcasing our Halloween ideas to having the Reenie's Rockettes Burlesque Troupe do a flash dance in store, have all been part of our ongoing strategy to keep the brand fun and inspiring as well as helping to generate more footfall in to the shop,” continued Jade.

“Our customers mean the world to us and that is what makes us do well. As a manager, I couldn’t ask for a better team and I would be nothing without the dedication that each member brings to work every day.”

The Mansfield branch was originally sitting in fifth place when the KPI league first came out in July 2017. As the year progressed it slowly moved up to fourth position, then third and with furious motivation the team was able to secure the number two spot. It was only the Worcester shop that beat the Mansfield team to take first place.

Rebekah O’Neill, Four Seasons Shopping Centre manager, said: “This is a great success story for Ann Summers, I know how tirelessly the team have worked throughout the course of the last 12 months. Its customer service is excellent with many shoppers returning again and again. Each team member has built up a fantastic rapport with not only shoppers but also the Four Seasons management team, which makes them a pleasure to work. They really do deserve this recognition.”